SWRV Style View

SWRV is proud to present to you the Swatch Shields Sunglasses; a rare, great piece of history. So you might be wondering whats the deal with these sunglasses, whats makes them so “great”? Well, I’ll tell you.

These are a amazing pair of sunglasses made in the 80’s by the Swatch Watch company in a collaboration with Alpina Eyewear, a brand known for designing high-quality outdoor eyewear.

The glasses were popularized throughout the 1980’s by Pro Wrestler Macho Man/Randy Savage.

They also can be seen sported more recently on Taz Arnold in Paris for Fashion Week.

These are a very unique timeless pair of sunglasses that will surely set you a side from everyone else. When you have had enough of the Louis Vuitton Millionaires or even the marvelous Louis Vuitton Bindis, the Swatch Shields are a great alternate choice.

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2 years ago View Larger Image view comments

SWRV Salutes : Alexander McQueen

An unbelievable loss to the fashion world, visionary Alexander McQueen has passed on at the age of 40. Since day 1, McQueen conveyed lifestyle for those who thought left; dropping out of high school at 16, only to return to Central Saint Martins and clutching a highly-coveted spot in their design program. Only two years later, McQueen was named the head of Givenchy, and has continued rising to the apex ever since.

Today at SWRV, we salute the vision of Mr. McQueen; and feel good knowing that his designs have undoubtably inspired many young designers around the world. We know for sure, no one ever really dies.

We take you back to vintage McQueen with this memorable video from his first Fashion Week London S/S 1999 show. At the end of the show Shalom Harlow was sent down the runway in a virginal white trapeze dress, where she was spray painted by robots while twirling on a platform. Definitely a moment beyond left. Cheers.

2 years ago 1 note view comments

SWRV - Past ; Present + Future.

We here at SWRV would like to welcome you into our Style View blog. In 2009, we were fortunate to hit many cities to spread our vision of worldwide style. This is a quick glimpse into SWRV 2009.

SWRV 10:

+ L.A. Times January 2009 Ti$a Shoot & Article

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+ Styling for Universal/Motown recording artists Pac Div for Pac Div E.P cover art.

+ Styling credits for artist Like// Pac Div ‘What It Is Video’

+ The legendary Mos Def supplied with SWRV/MCM for his Ecstatic listening session at Union, LA. [Photo via Frolab]

+ Spring window merchandising display at & Still, LA

+ MTV’s America’s Best Dance Crew Season 3 Winners ‘Quest Crew’ supplied with SWRV pieces for Season Finale.

+ Downtown, L.A. Loft Sale Summer 2009

+ Go Hard Sale & Exhibition, Philadelphia, PA End-Of-Summer 2009

+ Philadelphia Fashion Week [Fall] 2009 (photos via Vanache.com)

+ Merged with Philadelphia boutique Made To Order, for a featured Made Classics x SWRV in-store space.

Now in 2010, we are moving fwd to bring SWRV closer to you. Our site is here, headed by sick design from the amazing Myk31. Our online store is close to lift off [2.8.10] , and we have many exciting releases on the way. To our supporters & lights that have blazed the trailways with us this far, a big thank you. We will continue work that manifests the SWRV Style View.

2 years ago view comments

SWRV - Past ; Present + Future.

SWRV Style View

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